About Partner Compass

Partner Compass was dreamed up to help partner marketing and channel marketing pros. Simple, straight-forward, channel marketing advice – no strings attached. That’s it. Whether you are a marketer for a manufacturer, a distributor, a reseller, Partner Compass was built with you in mind. To help partner marketing do what they do – better.

Who created Partner Compass?

Lisa Dreher Partner Compass AwetrepreneurI’m Lisa Dreher. As a marketing professional for over 25 years, I have been fortunate to work on all sides of the partner equation. Along the way I have learned a lot. Much of it the hard way. After managing partner marketing programs spanning more than 40 countries and billions in channel revenue, I have seen it all. I have done everything from untangling treacherous partner marketing programs to building partner channels from scratch. Overseeing millions in marketing funds from some of the world’s leading technology firms including Cisco, IBM, HPE, and VMware has given me a view into some of the industries best channel marketing programs. The good, the bad, and the ugly. My goal is to let you learn the easy way – without the pain. Partner Compass is my way of giving back to the marketing community I’ve had the privilege to be a member of all these years. My hope is Partner Compass will help you navigate the channel marketing world and build partnerships that not only build business, but lasting relationships.

Today, I am the Founder and Principal for Awetrepreneur. I also sit on the Board for the Mobile Satellite Users Association, and I am a member of the Forbes Communications Council.

To learn more about me, follow me on LinkedIn or Twitter. Feel free to reach out if I can help you with your partner marketing challenges.

If there’s a topic you want to hear about, feel free to contact me through this blog or via social.

Happy Partner Marketing!