Partner Marketing Back to the Future Quiz

Take the quiz to see what decade your partner marketing program is living in.

Here’s a quick and easy assessment of your partner marketing plan you can take regularly to see what decade your partner marketing planning is living in.

Ask yourself the following:

Are your partner marketing programs episodic and single-threaded or integrated and on-going?

A – Very single-threaded

B – Somewhat single-threaded

C – Equal mix of single-threaded and integrated

D – Somewhat integrated

E – Very integrated

Does your partner marketing approach lead with your products or solutions or consider the partner’s buyer’s journey?

A – Very product/solution focused

B – Somewhat product/solution focused

C – Equally product/solution and buyer’s journey focused

D – Somewhat focused on the partner’s buyer’s journey

E – Very focused on the partner’s buyer’s journey

Does your partner marketing include primarily collateral, events and traditional advertising or does it include digital marketing as well?

A – Very focused on collateral, events, advertising

B – Somewhat focused on collateral, events, advertising

C – Equally collateral, events, traditional and digital

D – Somewhat digital

E – Very digital

Does your partner marketing approach look primarily at your sales cycle and how much revenue each partner is creating or consider the customers of your partners and their buyer’s journey?

A – Very focused on our sales cycle

B – Somewhat focused on our sales cycle

C – Equally focused on our sales cycle and the partners’ customers’ buyer’s journey

D – Somewhat focused on the partners’ customers’ buyer’s journey

E – Very focused on the partners’ customers’ buyer’s journey

Does your partner marketing start from understanding your product or solution features and benefits or from an understanding of your partners’ goals?

A – Very focused on our product/solution

B – Somewhat focused on our product/solution

C – Equally focused between product/solution and the partners’ goals

D – Somewhat focused on the partners’ goals

E – Very focused on the partners’ goals

Are you using marketing automation for your partner marketing efforts?

A – No use of marketing automation for partner marketing

B – Very little use of marketing automation for partner marketing

C – Some use of marketing automation for partner marketing

D – Moderate use of marketing automation for partner marketing

E – Extensive use of automation for partner marketing

Are you uncertain of the results your partner marketing efforts are generating or do you have a clear picture of how effective your partner marketing is?

A – No view into the results of partner marketing efforts

B – Very little view into results of partner marketing efforts

C – Somewhat clear view into results of partner marketing efforts

D – Moderately clear view into results of partner marketing efforts

E – Extremely clear view into results of partner marketing efforts

Do you primarily rely upon limited partner-provided data to determine success of your partner marketing programs or do you have a partner marketing waterfall and dashboard?

A – Rely solely on partner-provided data

B – Rely mostly upon partner-provided data

C – Equal mix of partner-provided data and

D – Moderate use of partner marketing waterfall and dashboard

E – Consistent use of partner marketing waterfall and dashboard

Do you rely on your partner marketing team members to find their own educational opportunities through free web seminars or do you have a training and continuing education plan for your partner marketing team?

A – We do not have a continuing education plan

B – Beginnings of a continuing education plan

C – Somewhat defined continuing education plan

D – Moderately well-defined continuing education plan

E – Extremely well-defined continuing education plan

Does your partner marketing team focus on running quarterly business reviews (QBRs), allocating marketing development or co-op funds among partners, and asking your partners for their quarterly marketing plans or are they more focused on developing plans based on partner goals?

A – Very QBR and funding allocation focused

B – Somewhat QBR and funding allocation focused

C – Equally QBR and funding allocation and partner-directed plan focused

D – Somewhat partner-directed plan focused

E – Very partner-directed plan focused

Is your partner marketing team primarily connected with your marketing team members and the partners’ team members or are your partner marketing team members aligned with your field sales team and the partners’ field sales teams?

A – Only marketing focused

B – Primarily marketing focused

C – Somewhat marketing and field sales focused

D – Moderately marketing/field sales focused

E – Extremely marketing/field sales focused

Do your partner marketing people know both the marketing and sales people within your partner organizations?

A – Only marketing connected

B – Mostly marketing connected

C – Somewhat marketing and sales connected

D – Moderately marketing and sales connected

E – Extremely marketing and sales connected

 

Each A give 1 points

Each B give 2 point

Each C give 3 points

Each D give 4 points

Each E give 5 points

Each n/a give 0 points

 

What decade is your partner marketing living in?

Point system –

0-12 points:  Your partner marketing might be stuck in the 80s

13-20 points:  Your partner marketing is stuck in the 90s

21-30 points:  Your partner marketing has hit 2000

31-40 points:  Your partner marketing is firmly planted in 2010

41-50 points:  Your partner marketing program is poised for 2020

What’s next – Map Your Journey to Better Partner Marketing

Do you want to get rolling quickly?  Use our tools to make getting started or making improvements to your partner marketing easy. Next Step? Check out 7 Tips for Writing a Partner Proposal that Gets Funded.